Content is king

• Search engine optimisation or SEO involves making use of the right words in the content of the website and making sure that the website has been designed in the right manner so that it gets a high ranking with all the search engines.
• Your content is the most important factor for both search engines spiders and potential clients.
• Decided which key phrases you want to target.
• Potential clients don't always read all the content on your website, they scan over the website looking for key stand out words.
• A lack of specific keywords and phrases can break your site.

1.How search engines find quality content :

2. How to make quality content

• Your content must be accurate and relevant.
• This will improve your SEO ranking.

3. How to make content visible

• Search engines read content in HTML text format.

4. How people search

• Direct Searches
  This is when a person types a  websites URL directly into the address bar.

• Instant Searches
  Also known as informational searches e.g. quick queries, when looking for traffic directions.

• Commercial Searches
  These searches are mostly performed to further business goals, e.g. Researching a competitor.

• Purchase Searches
  This is when a person buys a product online.