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On site & Off Site SEO

1. Onsite SEO – also known as on page SEO

The on site SEO process involves making sure that your website pages are fully optimised.  Our internationally recognised software will let us know of any negative content on your website. Good structure and content are vital in this process to ensure maximum exposure of your website on search engines like Google, Bing and Yahoo.

  • On site SEO focuses on website content.
  • It is important to set up goals for keywords you aim to target
  • Your website must be unique and user friendly.

At First Click we provide SEO to maximise the chances of your website being found when someone is looking for your business.

2. Off Site SEO – also known as off page SEO

The process for off site SEO is very different from on site SEO.  Here we focus on Building links to the website pages we have optimised.  This greatly enhances the ranking of your website.  It lets Google and other search engines know that the website is current and active on the internet.

  • How to grow the popularity of your website:
    In the area of development of links, there are many important factors to remember. After all, development of links is the most important in achieving a high position in search engines.

  • There are many things that can significantly impact the growth and spread of links to your site as:
    • Make sure your site has something that others would be interested in.
    • Create content that people want to link to
    • Whenever possible, try to have your keywords in many of the links pointing to your pages.
    • Sign up for blogs and forums, participating or exchange links with sites related to your topic.
    • Look for places where you can get free high quality links (such as local libraries or chambers of commerce).
    • If you have a good internal content, try to get direct links to your internal pages.
    • Write articles and affiliate to sites with more authority.
    • Start a blog and write some interesting and unique articles.
    • Comment on other sites with helpful relevant information.
    • Participate in forums to learn what your potential customers think is important.

Remember that Rankings can fluctuate!!!!
SEO is not a one time process. It can never be, because there is competition out there waiting to topple your ranking at a moment's notice. You have got to keep at it so you can maintain your rankings.  SEO is an ongoing process and Google keeps experimenting with its search algorithm, which means we need to constantly monitor your keyword content on your website. But this does not mean that you should start panicking or blaming your SEO service provider, if your rankings drop, if you have a great website with good content, you can start ranking on the 1st page within a few days again.

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